About

About FER Menswear

FER looks to redefine the classic men’s tailored jacket in creative and unexpected ways, through the use of non-traditional cuts, fabrics generally not used in suiting, and the inventive use of details -pipings, cuffs, paneling, non traditional openings or seams. The brand was born from the designer’s passion for jackets, recognizing that fabrics used in suiting were constantly limiting product choice, colour and styles. Conceived initially as a “jacket only” brand, complemented by shirts, thematically in line with the jackets, it quickly expanded to coats, trousers and a select range of accessories including cummerbunds, belts and bracelets, creating the full FER look.

The brand is cleverly positioned between discreteness of a traditional suit and more avant-garde alternatives. Constantly toying between neo-dandy style and futurism, FER offers new alternatives that the conservative man would not have previously considered wearing.